If you’ve been following me for a while you’ll know that pink is my favourite colour. Every. Single. Shade! Even if you’ve only just found me you’ll probably have guessed as pink features heavily through my branding, website, socials and pictures! I love it, it makes me feel happy.

If we look at colour psychology, the study of how colours affect human emotions and behaviour, the colour pink is often associated with feelings of happiness, love, and femininity. Pink can evoke feelings of comfort and nurturing, colour expert Karen Haller, author of The Little Book of Colour says ‘if cuddles were a colour they’d be pink’.

It is also a colour of opposites since it can make us think of both innocence and burning passion, which is the ‘pinkspiration’ for this blog with today being Valentine’s Day. Bright and hot pinks are associated with love, romance, and even lust. In some cultures, it’s seen as a symbol of love and is often used as a colour to represent couples and romantic relationships.

Different shades of pink can have an impact on the emotions and behaviours that it evokes. For example, lighter shades are often associated with feelings of tranquillity and peace, while brighter, bolder shades are associated with energy and playfulness. Which would you prefer?

You’ll often find pink used in branding for baby products, beauty and feminine hygiene products as it is thought to evoke feelings of innocence and youthfulness (and we know all too well about the pink tax, though that rant may be more another day!) Some brands you may recognise that use pink in their branding are: Ted Baker, Pretty Little Thing, Victoria’s Secret, Benefit, Beauty Pie, Kylie Cosmetics and of course Barbie (sidenote: I can’t wait for the Margot Robbie and Ryan Gosling film!)

I’ve styled some pinkspiration outfits for you below, showing how to wear a full look and then casualising it lowering your CPW – cost per wear! Click the link for lots more style ideas I’ve selected for you!

In seasonal colour analysis the cooler brighter pink sits at the Winter season spectrum with the pastel macron-type pinks leaning toward the Summer season. Add more yellow and you’ll get a warmer bright pink for the Spring season with the Autumn palette favouring more of the coral, apricots and salmon tones. Not sure which seasonal colour palette you are? Book your Colour YOU Confident experience HERE, this can be in person or via Zoom depending on your location.

Victoria xo

~ there are affiliated links in this blog post which means I may receive a commission from the brand.